Carpe Diem was a cool project and the lettering is now on apparel at Random Objects.
This Project was recently featured in InPrint showing all the concept sketches. When I letter in vector format I start with single weight strokes to develop structure of the letters including spacial relationships. This is no different than drawing with a pencil or marker on a sheet of tissue paper. A lot of trial and error happens in this stage.
Once the composition reads properly I will shape each letter with bezier curves to create the desired thicks and thins. 
Carpe Diem
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